Search Engine Optimization (SEO)

Help Customers Find Your Business Using Search Engine Optimization

SEO - search engine optimization - concept for adaption and success

Having a beautiful website is a great start. However, a beautiful website still needs to be found by Google and other search engines to generate traffic from search results. Once found, search engines rank each web page to determine where it shows in the search results. Sites that show up after the first page receive very little, if any, traffic from the individual conducting the search. There are things we can do to help you move up in Google’s search results. Google constantly changes how it evaluates web pages to try to improve its search results, and it’s our job to stay updated. We look for search terms which have the potential to deliver traffic to you and work to modify your website and boost its search engine ranking.

Websites Need More Than Trendy Designs

Search engine optimization (SEO) has literally become the standard in terms of enabling websites to win the search battle in today’s internet marketplace. SEO means the difference between having your web pages tucked behind hundreds of websites. SEO provides the opportunity to achieve better page rank, enabling your website to appear in the highly-coveted first few pages of a searcher’s results. And that’s important. But there are other factors, like keyword density and placement, link popularity and more, that make Page Rank only a portion of the Indianapolis SEO success formula. At Inspire Marketing, we know that websites need more than trendy designs. To prevent it from becoming lost in the search engine shuffle it needs to be optimized. Optimized websites achieve greater visibility which lead to more website traffic and more sales.

Professional SEO Specialists

Inspire Marketing has trained SEO specialists that can scrutinize each page of your website individually and collectively with optimization in mind, editing them as necessary to ensure that they are as organized, keyword rich, properly linked and highly relevant in terms of text to achieve the best organic search engine placement as possible. While doing so, we always practice  the most ethical “white-hat” SEO techniques to ensure that your website is never penalized or banned by a search engine. There are many “grey-” or “black-hat” manipulators that promise great SEO results but use underhanded techniques that hurt your business, not theirs. We can bring your website competitively in line with what has become a highly evolved and complex task. You could even say that search engine optimization is a science that requires regular monitoring and understanding of  search engine algorithms and other factors that may affect how your site ranks.